Minute Maid is hoping moms will spread the word about its new calorie-reduced Minute Made Light brands.
The Coca-Cola-owned brand hosted an “influencer brunch” on June 21 in Toronto, where food and entertaining expert Nadine Hughes shared summertime cocktail/mocktail recipes with a group of lifestyle and parenting bloggers. The drinks incorporated Minute Maid’s new Light Lemonade and Light Orange beverages.
“Our primary goal is to give moms an opportunity to enjoy each other’s company, share stories and try some new drinks that include our new offering,” said Jennifer Carbone, marketing communications manager at Minute Maid. “When we do events like this, invitees will often share their experiences in real-time through their social networks, and we’re of course appreciative of that.”
Thirteen bloggers were invited, including Lena Almeida of Listen to Lena, Sandy Pedrogao of Oh Baby Magazine, Stephanie Holmes of How to Survive Life in the Suburbs and Beth-Anne Jones of 4mothers1blog.com.
“We interact daily with moms across Canada through their blogs, Pinterest and chatting with them over the phone or by email,” said Carbone. “Offline experiences like this give us the opportunity to slow down a little, get to know them even better, spend some time with them face-to-face, and build our relationship with them.”
Last year, Minute Maid held an evening event with bloggers showing drinks that can be made with Minute Maid’s frozen products.
Environics Communications handles influencer relations for Minute Maid.
