Moen, the kitchen and bathroom faucet manufacturer, has chosen PHD as its media agency of record following an account review.
The incumbent agency is MediaCom, while the U.S.-based Martin Agency is the company’s creative shop.
Garry Scott, vice-president of marketing and brand development for Moen Canada, said PHD was chosen from a long list of agencies because of the agency’s track record for innovation and consumer insights.
Scott declined to share a marketing budget, but said Moen is involved in all aspects of traditional and digital media and targets home renovators, design savvy professionals and do-it-yourselfers.
