The Media Innovation Awards are just over one month away, but Marketing is providing a hint at the potential winners by publishing the shortlists now.
After publishing the first list Wednesday, here’s list number two. The final list will be published in Friday’s Marketing Daily.
As in previous years, all entries (more than 440 this year) were scored by the Media Innovation Awards jury in a round of preliminary online judging. Once that scoring was complete, MIAs co-chairs Jake Norman and Hope Bagozzi reviewed the scores to determine which entries made the shortlist, moving onto the final round of live judging on Sept. 20 in Toronto.
The list includes entry title, client and agency as provided by the entering company.
BEST IN WEBSITES AND MICROSITES
•MusicMakesMoreMilk.com: BC Dairy Association and OMD / Tribal DDB Vancouver
•Carly’s Cafe: Carly Fleischmann and John St.
•Missing Kids Stamps: Enfants-Retour Quebec (Missing Children’s Network) and Lowe Roche
•Endless Celebration: Johnson & Johnson: OB Tampons and Lowe Roche
•MHL.ca: The Heart and Stroke Foundation of Canada and Lowe Roche
BEST IN SOCIAL MEDIA
•Lay’s Do Us a Flavour: PepsiCo. / Lay’s and OMD Canada
•James Ready Cover Photo Swap: James Ready and Leo Burnett Toronto
•The Movie Out Here: Labatt Breweries of Canada and Grip Ltd.
•Milk Carton 2.0: Missing Children Society of Canada and Grey Canada
•Surrender Your Say-Twitter Campaign for Tourette Syndrome: The Tourette Syndrome Foundation of Canada and Saatchi & Saatchi
•Ambassadors: Fédération des Producteurs de Lait du Quebec and Touché
BEST IN MOBILE
•Chevrolet Spark Launch: GM Chevrolet and Carat
•World’s Most Valuable Check-in: Missing Children Society of Canada and Grey Canada
•Focus Mode: Societe de l’assurance automobile du Quebec and lg2
•The Christie Corner: Modelez / Christie and Starcom MediaVest Group
•Molson Canadian Wake Up Call: Molson Coors Canada and MEC Canada
•Samsung Infinite Possibilities GS4 Launch: Samsung and Starcom MediaVest Group
•Wine Bottle App: Lowe Roche and Lowe Roche
BEST IN LOCATION-BASED MEDIA
•Subway Hyperlocalization: Subway and Carat
•24-Hour Snack Tracker: McDonald’s Restaurants of Canada Limited (Western Region) and OMD Canada
•World’s Most Valuable Check-in: Missing Children Society of Canada and Grey Canada
BEST USE OF DISPLAY
•Learn IKEA Curtains: IKEA and Leo Burnett / Jungle Media
•Honda Accord Window Takeover: BC Honda Dealers and Jungle Media Vancouver
•Air Canada’s muse: Air Canada and Marketel
•Roomy RAV4: Quebec Toyota Dealer Association and Bleublancrouge
•All Aboard: VIA Rail Canada and Touché
•The Hobbit: Fantasy Forecast: Warner Bros. Canada and OMD
BEST IN DIGITAL TECHNOLOGY
•CCM RBZ Hockey Stick Launch: CCM and Carat
•Sport Chek Retail Lab: Sport Chek, FGL Sports Ltd. and Sid Lee
•EdgeWalk at the CN Tower: CN Tower and BT/A
•The Amazing Race Canada: Chevrolet Fast Track Gamisodes: General Motors / Chevrolet and Carat Canada
•MHL.ca: The Heart and Stroke Foundation of Canada and Lowe Roche
BEST IN INTEGRATED/MULTICHANNEL
•32 cuts, 32 emotions: Quebec Pork Producers Federation (FPPQ) and Carat
•The Undeading: Heart & Stroke Foundation and Agency59
•Winnipeg Store Opening: IKEA Canada Ltd. and Jungle Media/Leo Burnett
•Restarting Canada’s Start Screen — Windows 8 Rogers Integration: Microsoft Windows 8 and Starcom MediaVest Group
•Keep it in Your Pants: Telus and Cossette Media
•Your Better Starts Here: Sport Chek and Touché
•Make Health Last: The Heart and Stroke Foundation of Canada and Lowe Roche
•Budweiser Red Light: AB InBev Labatt Breweries and UM Canada
BEST IN CONSUMER ENGAGEMENT
•Lay’s: Do Us a Flavour: PepsiCo. / Lay’s and OMD Canada
•DEWmocracy: PepsiCo., Beverages and OMD Canada
•James Ready Cover Photo Swap: James Ready and Leo Burnett Toronto
•The Movie Out Here: Labatt Breweries of Canada and Grip Ltd.
•Jacobis Creek Moscato #moscatomonday: Corby Distilleries and Vizeum Canada
•The LegoLand Mosaic Project: Getting Families to Feel the Experience: LegoLand Discovery Centre
CONTENT INTEGRATION AND SPONSORSHIP
•Bachelor Love: Coty Canada/Rimmel London and OMD Canada
•IKEA/Love it or List it: IKEA Canada Ltd. and Jungle Media
•MLB ’13 The Show Simulation: Sony Computer Entertainment Canada and Jungle Media
•Evil Dead: Sony Pictures Releasing Canada and UM Canada
•Dance Central 3 – Electric Circus Returns: Microsoft Xbox and Starcom MediaVest Group
•BlackBerry–Keep Moving with The Amazing Race Canada: BlackBerry and Starcom MediaVest Group
•Samsung Infinite Possibilities GS4 Launch: Samsung and Starcom MediaVest Group
•Budweiser Red Light: AB InBev Labatt Breweries and UM Canada
BRANDED CONTENT
•The Undeading: Heart & Stroke Foundation and Agency59
•The Movie Out Here: Labatt Breweries of Canada and Grip Ltd.
•Clean & Clear Content: Johnson & Johnson and J3 Canada
•Stock Talk: Scotia iTrade and PHD
•Desjardin and Radio Canada’s Oser une autre vie (Daring to live another life): Desjardins
•Samsung Infinite Possibilities GS4 Launch: Samsung and Starcom MediaVest Group
