The Mount Sinai Hospital Foundation of Toronto has named Stephen Thomas as its direct marketing agency of record following a competitive review that started in July.
According to a release, the full service agency will focus on the foundation’s direct mail, monthly giving and past patient programs as well as its newsletters and annual fundraising campaign. The foundation’s goal is to “implement a strategy to integrate all its existing mass-marketing philanthropy programs.”
“Because every donation we receive counts toward improving the quality of life of our patients, we are looking to strategically increase return on investment and net dollars raised through all of our programs, in addition to increasing the hospital’s presence and profile,” said Kevin Goldthorp, president of Mount Sinai Hospital Foundation, in a release.
