Nearly nine months after leaving Taxi as one of the country’s hottest creative directors, Zak Mroueh has resurfaced as the head of his own agency. Called Zulu Alpha Kilo, it bills itself as a fresh take on the agency model.
The company’s website, ZuluAlphaKilo.com, provides two contact e-mail addressesone for employment and one for prospective clientsand a phone number linked to an address in Toronto’s east end.
Above the contact information flashes “Our name was inspired by the NATO phonetic alphabet, the world’s most widely used code. It’s employed by organizations worldwide to ensure universal clarity regardless of native tongue. It’s also a reflection of our belief that your message has to be simple and evocative to have the slightest chance of being decoded by today’s media-saturated consumer. If you’re looking for a clear, new perspective on your brand or career, contact us.”
Mroueh was unavailable for comment, but it is rumoured his agency is working with Bell Canada. Bell recently changed the nature of its relationship with longtime agency of record Cossette Communication-Marketing to be non-exclusive. Since then, there has been speculation as to what other agencies the telco is working with.
While at Taxi, Mroueh worked in telecommunications marketing with the agency’s client Telus.
When Mroueh left Taxi in October 2007, he said the agency had “been like family. But I feel I’ve accomplished what I set out to do. After nearly nine years, the time was right to start a new adventure in 2008.”
While at Taxi, Mroueh oversaw work on most of its major clients, including Telus, Mini Canada, Canadian Tire and Viagra.