Rona has chosen MSL Canada as its PR agency of record.
The announcement, made Tuesday, means MSL Canada will work with the Canadian distributor and retailer of hardware, gardening and home renovation products on its corporate and marketing communications and social media initiatives through public relations.
Michelle Laberge, senior director, communications and public affairs at Rona, said in a release that MSL Canada has a strong background in retail and is focused on results.
Rona’s retail network makes more than $6 billion in annual retail sales and includes more than 837 corporate, franchise and affiliate stores.
