MSL Canada has launched an internal practice called “Living Better” to help brands better connect with consumers seeking a healthier lifestyle.
The new practice was introduced in response to consumer priorities, according to MSL Canada, which commissioned Ipsos Reid to conduct a survey of Canadian attitudes towards healthy living.
The research revealed that 83% of Canadians believe that living better requires a plan, rather than seeing it as something that just happens, and 69% of Canadians agree that living better is more difficult today than ever before.
Two-thirds of those surveyed wish they had a plan or recipe for living better.
The Living Better team will have be well versed in the areas of food, nutrition, pharmaceutical and lifestyle to help clients in the following areas:
• Lifestyle marketing expertise
• Traditional and social media relations
• Digital communications
• Earned product placement
• Influencer and celebrity seeding
• Canadian and U.S. trend leaders in food, health and wellness
• Proprietary influencer and stakeholder mapping and outreach tools
• Specialized graphic design for food, nutrition and healthcare
• Culinary & Nutrition Centre
In a release, Paul Keable, deputy managing director, MSL Canada said health and wellness are status symbols for Canadians and mean more than just physical and mental health.
“But living well is more difficult today than ever before, and means managing an increasingly complex list of ingredients,” he continued.
“Our research has shown that Canadians wish they had a plan or recipe for living better and with the launch of Living Better, MSL Canada is well positioned to help companies make their products and brands the key ingredient in that recipe.”
