NABS rallies industry to get revenge for a good cause

The National Advertising Benevolent Society (NABS) is bringing back its Vintage Intern Auction for the third year. The fundraiser, which sees all proceeds going to help the 1,300 families supported by NABS, will this year auction off industry leaders to serve as one-day unpaid interns. The auction runs through October. “As this program expands, we are […]

The National Advertising Benevolent Society (NABS) is bringing back its Vintage Intern Auction for the third year.

The fundraiser, which sees all proceeds going to help the 1,300 families supported by NABS, will this year auction off industry leaders to serve as one-day unpaid interns. The auction runs through October.

“As this program expands, we are finding the industry’s top leaders and talent are eager to volunteer as interns,” said NABS executive director Jim Warrington. “This fundraiser has become an annual highlight, and the humour around this year’s revenge theme is hard to beat.”

The idea for the Vintage Intern auction was developed by agency Zulu Alpha Kilo, who once again created this year’s integrated campaign.


Advertising Articles

BC Children’s Hospital waxes poetic

A Christmas classic for children nestled all snug in their hospital beds.

Teaching makes you a better marketer (Column)

Tim Dolan on the crucible of the classroom and the effects in the boardroom

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

Watch This: Iogo’s talking dots

Ultima's yogurt brand believes if you've got an umlaut, flaunt it!

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

123W builds Betterwith from the ground up

New ice cream brand plays off the power of packaging and personality

Sobeys remakes its classic holiday commercial

Long-running ad that made a province sing along gets a modern update