Wine brand Jackson-Triggs has a new look and a new advertising campaign that boasts “We’ve got a wine for that.”
The new packaging brings back Jackson-Triggs’ popular Proprietors’ Selection name with a classic look.
The new branding will appear nationally on 750-millilitre and 1.5-litre bottles and four-litre casks of Jackson-Triggs Proprietors’ Selection wines, including Cabernet Sauvignon, Merlot, Chardonnay, Pinot Grigio, Shiraz and Rose.
The TV spot in the campaign, created by Bensimon Byrne, features a series of seemingly unrelated scenes, such as a film projector starting to roll, a couple overlooking a still lake near sunset and a cozy backyard gathering, and ends with the “We’ve got a wine for that” tagline. The spot launched last week.
“The new campaign avoids typical wine drinking occasions and, instead, connects Jackson-Triggs to the feelings and emotions that make many different experiences memorable,” said Jack Bensimon, president of Bensimon Byrne, in a release.
He added that the agency’s new partnership with Vincor paired disciplined strategic planning and research that lead to “highly effective creative.”
Vincor Canda is a producer and marketer of wines that was founded in 1874. The Vincor Canada portfolio includes other wine brands such as Naked Grape, Inniskillin Wines and Sumac Ridge Estate Winery. It is a subsidiary of wine company Constellation Brands.
