Newfoundland and Labrador Tourism claimed 10 awards, including two platinum nods, while the Canadian Tourism Commission, Tourisme Montreal and Tourisme Quebec combined to pick up another platinum honour at the Adrian Awards in New York this past Monday night.
The Adrian Awards are an annual program produced by the Hospitality Sales and Marketing Association International. The program includes gold, silver and bronze awards for advertising, public relations and digital marketing, with platinum honourees selected from among the gold winners in each category.
Newfoundland and Labrador Tourism and its agency, St. John’s-based Target Marketing and Communications, took home a platinum award in the advertising category for their “Find Yourself” integrated campaign and in the digital marketing category for their “48 Half-Hours” contest.
Newfoundland and Labrador Tourism and Target also won three gold, a silver and a bronze in the advertising category for their television, print and integrated work, as well as three golds in the digital marketing field.
Target said the Adrian victories bring the number of awards collected by the “Find Yourself” campaign to 145, a haul that includes a recent Cassies Grand Prix.
The Canadian Tourism Commission, in partnership with Tourism Montreal, Tourisme Quebec and agencies Weber Shandwick and DQMPR, scored platinum in the public relations category for their “Bonjour Montreal: Katie Lee and Hoda Take Canada” initiative.
In the public relations category, the Canadian Tourism Commission and Weber Shandwick, Tourisme Montreal and Laura Davidson Public Relations and Destination Quebec and DQMPR earned gold distinctions.
Tourism Vancouver and SmashLab Inc. also won gold in the digital marketing category.
The Adrian Awards drew more than 1,000 entries from around the world and were judged by more than 200 industry experts.
