Eighteen Canadian entries from nine agencies are among the shortlisted candidates for Film Lions at the 56th International Advertising Festival in Cannes.
Cossette Toronto and Taxi Toronto each have three spots in the running, with Cossette’s “Karate Chop,” “Monkeys” and “Robot Friend” ads for General Mills’ Pizza Pops nominated in the Savoury Foods category and Taxi’s “Antiquing,” “Strolling” and “Reading” executions on behalf of Pfizer’s Viagra eligible for Lions in the Pharmacy field.
Zig, Leo Burnett, Ogilvy & Mather, John St. and Doug Agency were each shortlisted twice.
Zig was nominated in the Retail Stores category for its “Twins” spot for Best Buy and in the Corporate Image category for its Pfizer “Message” ad, while Leo Burnett’s “Pee Pee” and “Pen Cap” commercials for Procter & Gamble’s Fairy Laundry Detergent are both on the Household: Cleaning Products short list.
John St.’s controversial War Child Canada campaign yielded two Film Lion candidates, with its “Help Child Soldiers” ad nominated in the Fundraising & Appeals category and its “Anthem” execution among the contenders in the Internet Film field. Two spots from Ogilvy & Mather’s Shreddies campaign for Post Cereals, “Graph” and “Letters,” are also on the Internet Film short list.
Doug Agency’s “Catfight” and “Scooter” spots, from the firm’s campaign for the Canadian Film Centre’s Worldwide Short Film Festival, are up for Lions in the Entertainment & Leisure category.
BBDO Toronto and DDB Vancouver are also in the Film Lion hunt, with BBDO’s “Taxi” spot for Pepsi-QTG’s Tropicana Tropics in contention in the Non-Alcoholic Drinks category and DDB’s “Chase” ad for Midas competing in the Cars category.
The 18 shortlisted candidates were drawn from a field that included 177 Canadian entries, 15 more entries than last year and 32 more than in 2007.
In 2008, Canadian entries made the coveted short list 35 times.
Although Canadian agencies entered more often, the overall Film field is markedly smaller than in 2008. The 3,453 entries received this year represent a decrease of more than 25% from last year’s total of 4,626.
Last year the Film jury awarded two Grand Prix: Fallon London and Cadbury won for “Gorilla,” while T.A.G. San Francisco and McCann Worldgroup of San Francisco won a Grand Prix for the Microsoft Halo 3 campaign.
The winners will be announced Saturday evening at the festival’s closing gala, along with the Titanium & Integrated Lions, for which the short list will be announced Friday. —Matt Semansky with files from Jeromy Lloyd
|
|
|
|
|
|
|
|
