NKPR was appointed Canadian public relations agency of record for Stella & Dot, a San Francisco-based direct-sales jewelry and accessories company.
Sellers, called “stylists,” sell Stella & Dot products at “trunk shows” in private homes and online on their own dedicated websites.
“I love this company because it encourages women to be entrepreneurs,” said NKPR president Natasha Koifman. “For us, we get to create awareness for really cool and fashionable products, but we also have the opportunity to encourage women to become their own entrepreneurs.”
Koifman attended a Stella & Dot trunk show about a year ago and became very interested in the brand. “The more I learned about Stella & Dot, the more excited I became,” she said. So much so, that Koifman approached the company about doing PR in Canada.
“I’m a big believer in going after the clients and the brands you want because you’re passionate about them,” she said.
NKPR will utilize media and influencer relations to increase awareness about the Stella & Dot brand, as well as encourage Canadian women to become stylists for the company.
