Can’t make it to the sunny south of France for the Cannes Lions? Toronto’s NxNE festival offers a great deal in terms of interactive educational programming. If you need a cheat sheet of the sprawling program, here are a few sessions we think agencies and advertisers shouldn’t miss.
Let’s Get PhysiDigital: How to Convert Online Memories into Offline Artifacts
Technology has moved society away from the physical and towards the cloud. But those mourning the loss of album art and liner notes will be glad to hear that there is a migration back in the other direction. Ryan Bigge, digital content strategist at Nurun and the co-creator of txt2hold, will explore consumers’ desire to still have “things.”
Proximity is Virtue: Why Location-Based Marketing Isn’t Really About Location
The description of this session is just a set of vague questions and statements (“Who, or what, are your customers?” etc.), which is ignorable until you see that Faris Yakob is running the seminar. Yakob, chief innovation officer at MDC Partners, is a compelling and plain-talking presenter who uses stern intellect and affable British charm to bring big ideas home.
The Conversation: Pioneering Transmedia Marketing & Audience Building
Anthea Foyer served as creative director for The Conversation, a multi-part marketing project to promote Sarah Polley’s 2011 film Take This Waltz. She’ll present her case study of the work.
How to Win at YouTube
There’s a new kind of celebrity whose successes are measured in daily video views, not box office takes. If you’ve never heard of EpicMealTime or Corey Vidal, you’ve got several hours of YouTubing to do. With more than 444 million views between them (and they’re just two of the panelists), they’ve found what works and what doesn’t when it comes to bite-sized entertainment.
There’s way more NxNE’s interactive programming that starts Tuesday and runs until June 15. Check out the schedule for these and other sessions.
This article originally appeared in the June 4 issue of Marketing. To subscribe, click here.
