Not everyone in the industry is lucky enough to be soaking up the sun along la Croisette, noshing on authentic pain au chocolat or rubbing elbows with the world’s advertising elite at the Cannes Lions International Festival of Creativity this week.
Rather than get bitter about it, John St. creative director Chris Hirsch (@cwhirsch) and writer Kurt Mills (@SllimTruk) made the most of keeping things local in Toronto by creating a series of Vines they posted using the hashtag #NotInCannes.
So you didn’t get to party on the beach beside the Palais drinking absurd amounts of rosé this year. Well, maybe next year will be your chance…
In the meantime, let Hirsch and Mills take the sting out of the fact that you’re stuck at home with some of their Toronto-based, Cannes-inspired “episodes.”
