OMD has held its top spot on the annual Gunn Report for Media—the eighth year running since the report launched in 2004.
The media giant’s score of 367 points put it well ahead of second place finisher Starcom MediaVest (Publicis), which had 326 points, and Mindshare (WPP) in third place with 319 points.
The Gunn Report rankings are based on wins in more than 50 advertising award shows around the world.
OMD’s score was a combination of wins from offices in every region of its network, including OMD Australia, named Media Agency of the Year in Cannes for its work on McDonald’s, OMD Cairo for Vodafone, OMD China for PepsiCo and OMD U.S. for Activision and State Farm.
“Each year, the Gunn Report proves that creativity, innovation and efficiency go together,” said Gunn editor, Isabelle Musnik, in a news release.
Isabelle Gauvry, the New York-based director of public relations for Omnicom Media Group, said in an email that Canada was the fourth most-awarded country last year, following the U.S., the U.K. and India.
The 2013 Gunn Report also recognized OMD clients McDonald’s, Vodafone and Pepsi as the most-awarded advertisers of the year.
Other honours went to GroupM (WPP) for Holding Company of the Year, and McDonald’s was named Advertiser of the Year with 83 points and campaigns from 22 different festivals. Coca-Cola came in second with 79 points, and Samsung third with 49 points.
According to the release, five trends were noticed in winning media campaigns in 2013: bravery, integration, speed of communication, universal values and the growing importance of earned media.
