Weisbrod heads to SapientNitro. MEC Canada appoints a new senior VP
A recap of who’s headed where in Canadian marketing and communications.
SCOTT WEISBROD joined SapientNitro in Toronto as its director of digital strategy to lead its digital customer experience practice. Weisbrod spent the last two years as vice-president of strategy at Blast Radius where he worked on such brands as Nike, Microsoft, LCBO and Ford. He has also held positions at Critical Mass, Teehan+Lax and Modem Media.
MEC Canada appointed ALASTAIR TAYLOR as senior vice-president and managing partner, responsible for strategy and insights as well as running the Molson business. Taylor, a Brit, got his start at Carat in Scotland before joining the agency’s Toronto office two years ago.
After only six months with Postmedia, SIMON JENNINGS is no longer chief revenue and digital officer for the struggling media company. Jennings, the former executive vice-president of Torstar Digital and president of its Olive Media advertising network, was hired to lead Postmedia’s digital and sales team in January – a newly created position at the time. According to Postmedia, Jennings’ departure was a mutual decision by both parties and no replacement will be named.
JENNIFER HOLGATE, former senior VP, digital at Starcom MediaVest Group Canada, joined Rogers Digital Media in the newly created position of vice-president of digital sales and operations to oversee direct and integrated digital sales across the company’s owned and exclusive brands, as well as its advertising network business. She takes her new position Sept. 4.
SERDA EVREN joined MasterCard Canada as its director of communications after two years with Rogers Communications in management roles. She has also worked at the Government of Ontario and the Canadian Embassy.
Toronto-based production company Stornoway Communications hired KATE TINNERMAN as director of sales and affiliate relations, responsible for the direction and management of all sales revenues. Tinnerman has over 20 years experience with sales, marketing and customer relationship management.
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