Shropshire opens Heroes & Villans Advertising. Newad promotes two.
A recap of who’s headed where in Canadian marketing and communications.
Pound & Grain Digital in Vancouver appointed SANDY FLEISCHER as managing partner. He was most recently vice-president and managing director at Dare and prior to that was the general manager at Fjord West. Throughout his career he has worked with clients such as McDonalds, SAP, AT&T, Electronic Arts, Sony Ericsson, Diageo and Nintendo.
BOB SHROPSHIRE left DentsuBos Canada (formerly Dentsu Canada) to open a new Toronto agency called Heroes & Villains Advertising. He had been with Dentsu since 2001. Shropshire and his partners have secured office space in Toronto and have a few small projects on the go.
Camoplast Solideal hired former Cossette Montreal vice-president BENOIT BESSETTE as vice-president of marketing. Bessette has over two decades of experience in advertising and marketing and has developed campaigns for Home Depot, Resolute Forest Products, BMO, Bell and the Canadian Mint.
JACK TOMIK left CBC to join Rogers Media in the newly created position of chief sales officer to oversee divisional sales heads at Rogers Media across TV, radio, digital and publishing.
Rogers also promoted DALE HOOPER from senior VP of sales and marketing to SVP, marketing and consumer insights.
Newad in Montreal promoted KIM DONACHEY and MARIE-CHRISTINE FOURNIER to director of experiential marketing; and director, marketing & communications, respectively. Donachy joined Newad in 2005 as a sale coordinator and has since managed campaigns for Merck Canada, L’Oréal and Cirque du Soleil. Fournier has been with the agency for four years and will help build the Newad brand across various platforms.
ANNIE MARSOLAIS will join Weber Shandwick as vice-president on October 15 and will be based out of the firm’s Montreal office. Marsolais has over 13 years of experience in corporate, financial and marketing communications having worked at Yellow Pages Group and Fleishmann Hillard. She will report to François Taschereau, executive vice-president and general manager of the firm’s Montreal and Ottawa offices.
Former journalist PATRICIA BEST joined Cohn & Wolfe Toronto as vice-president. At the start of her career, Best worked as a business editor at Maclean’s magazine and has also held positions at The Globe & Mail and the Financial Times of Canada. Most recently Best was director of communications for the Minister of Natural Resources Canada where she was responsible for the strategic roll out of one of the government’s leading agenda items in 2012.
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