Sarah Etherden
CBC Radio-Canada added ROBYN SULLIVAN to its media solutions team as director of digital revenue optimization and innovation. Sullivan comes most recently from Compass Group Canada, where she worked on analysis and financial planning in the healthcare group, and before that from Bell Media, where she worked in various digital media and financial roles for over a decade and rose to the position of senior digital manager.
Blue Ant Media hired SARAH ETHERDEN as director of corporate communications. Etherden has worked as a freelance PR consultant for the past year, and has previously been a communications manager at Teletoon and Metropolitan Hotels.
Paula Festas
Postmedia brought on PAULA FESTAS as SVP digital and key accounts and TONY PATEL as VP monetization and programmatic trading. Both new faces come from Pelmorex Media, owner/operator of The Weather Network; Festas was SVP of global ad sales, while Patel was VP of monetization and analytics. Festas has a long history in digital and broadcast ad sales, having worked at Yahoo and CBC, and is an active board member of IAB Canada. Patel meanwhile is an expert in the nascent fields of analytics and programmatic trading, having managed digital inventory for Pelmorex, Yahoo and Mircosoft over the past decade.
Experiential shop Smak hired creative director JONNY CROZIER, who will work with co-founder and president Claire Lamont to lead the agency’s creative practice. Crozier has a diverse background in radio, having been a host on Corus Entertainment and Astral Media stations, and in non-profit work, having been community chair of The Movember Foundation. On the sales side, Smak promoted CLAY DUBÉ to national account director after more than five years with the company, and added a new junior account director, ANASTASIA CHAPMAN, out of the BC Institute of Technology.
Jules Roux
TC Media shuffled its national sales team, promoting four senior leaders. JULES ROUX is now SVP sales for the local and interactive marketing solutions group, supported by SYLVAIN TREMBLAY, VP sales Quebec, ANTOINE SHIU, VP sales Canada, and CÉLINE CANUEL, director, subject matter experts team. Roux joined TC in 2004 as VP sales for the book group, and was later appointed VP sales and marketing in the printing sector; his 30-year career in sales and marketing also includes VP-level sales positions at packaging and plastics manufacturers IPL, Novacap and ADS. Tremblay has been with TC since 2001, and in 2012 was given oversight of national sales for all TC’s local newspapers. Shiu is a more recent hire, having joined in 2013 from LexisNexis Canada, where he was VP sales and customer service. Canuel joined in 2009 and shortly thereafter became director of business development for digital solutions.
Bob’s Your Uncle added JEFF MANN, former co-founder of 3D artists community RenderLife.com, to lead its digital operations as digital director. Before going into ecommerce with RenderLife, Mann worked as a creative at Virgin Mobile Canada and DraftFCB, as well as his own boutique shop, Method Creative Studios.
ANNIE STÄMPFLI joined Attitude Marketing as senior account director, where she will lead the Dairy Farmers of Canada account as well as clients of the agency’s shopper marketing group. She was previously an account director at Montreal shopper marketing agency SVM, where she worked for over a decade.
Adding new members to your team? Starting a new job? Let us know. Send your submissions to our online team. Please include a headshot when possible.
