One Show – Gold Pencils and Canadian Winner Listing

Here are all of the Canadian and Gold Pencil winners from Thursday night’s One Show gala. Still to come: Friday night’s One Show Interactive winners. Newspaper Magazine Out of Home Collateral Public Service Consumer Radio Consumer Television   Consumer Advertising Non-Broadcast Branded Content Innovation in Advertising Experiential Advertising Integrated Branding Newspaper   Click to enlarge […]

Here are all of the Canadian and Gold Pencil winners from Thursday night’s One Show gala. Still to come: Friday night’s One Show Interactive winners.

Newspaper

Magazine


Out of Home


Collateral


Public Service


Consumer Radio

Consumer Television

 

Consumer Advertising


Non-Broadcast


Branded Content

Innovation in Advertising

Experiential Advertising

Integrated Branding

Newspaper  

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GOLD

Category: Full Page or Spread – Campaign
Client: DIAGEO
Agency: Abbott Mead Vickers BBDO
Country: United Kingdom

   

Magazine  

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GOLD

Category: Full Page or Spread – Single
Client: Samsonite
Agency: JWT Shanghai
Country: China


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GOLD

Category: Full Page or Spread – Campaign
Client: edding International GmbH
Agency: kempertrautmann gmbh
Country: Germany

   

Out of Home  

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GOLD

Category: Transit & Outdoor Installations – Single
Client: World kitchen
Agency: Grey Group – China
Country: China


 

GOLD

Category: Digital / Electronic – Single or Campaign
Client: Daimler AG
Agency: BBDO Germany GmbH
Country: Germany

   

Collateral  

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GOLD

Category: Posters – Single
Client: Samsonite
Agency: JWT
Country: China


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SILVER

Category: Posters – Single
Client: Procter & Gamble – Bounty
Agency: Leo Burnett, Toronto
Country: Canada


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BRONZE

Category: Posters – Single
Client: Procter & Gamble – Bounty
Agency: Leo Burnett, Toronto
Country: Canada


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GOLD

Category: P.O.P. & In-Store – Single
Client: Mattel Sdn Bhd
Agency: Ogilvy Malaysia
Country: Malaysia


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GOLD

Category: P.O.P. & In-Store – Campaign
Client: Mattel Sdn Bhd
Agency: Ogilvy Malaysia
Country: Malaysia


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GOLD

Category: Promotional Items
Client: Austria Solar
Agency: Serviceplan Gruppe GmbH & Co. KG
Country: Germany

   

Public Service  

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GOLD

Category: Newspaper or Magazine – Campaign
Client: Endangered Wildlife Trust
Agency: TBWAHuntLascaris
Country: South Africa


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BRONZE

Category: Outdoor & Posters – Single
Client: Raising The Roof
Agency: Leo Burnett, Toronto
Country: Canada


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GOLD

Category: Outdoor & Posters – Campaign
Client: United Colors of Benetton
Agency: 72andSunny Country: United States


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GOLD

Category: Collateral – Single
Client: EXIT Deutschland
Agency: Grabarz & Partner WA GmbH
Country: Germany

   

Consumer Radio  

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GOLD

Category: Single
Client: HBO/Eastbound and Down
Agency: BBDO New York
Country: United States


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GOLD

Category: Campaign
Client: HBO
Agency: BBDO New York
Country: United States


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GOLD

Category: Public Service Radio – Single
Client: HMTM
Agency: Ogilvy Germany Country: Germany

   

Consumer Television  


 

GOLD

Category: 60 Second – Single
Client: Land Rover
Agency: Young & Rubicam
Country: United States


 

GOLD

Category: 30/:25 – Single
Client: Old Spice
Agency: Wieden + Kennedy, Portland
Country: United States


 

GOLD

Category: 20 & Under – Single
Client: Old Spice
Agency: Wieden + Kennedy, Portland Country: United States


 

GOLD

Category: Commercials of Varrying Length – Campaign
Client: Old Spice
Agency: Wieden + Kennedy, Portland
Country: United States


 

GOLD

Category: Over 60 seconds – Single
Client: Kia Motors
Agency: David&Goliath
Country: United States

   

Cinema Advertising  


 

GOLD

Category: Short Form – Under :90 – Single
Client: CANAL+
Agency: BETC Paris
Country: France


 

GOLD

Category: Long Form – :90 & Over – Single
Client: PEPSICO DORITOS
Agency: Abbott Mead Vickers BBDO
Country: United Kingdom

   

Non-Broadcast  


 

GOLD

Category: Online
Client: K-Swiss
Agency: 72andSunny
Country: United States


 

BRONZE

Category: Online
Client: Wrigley Canada
Agency: BBDO Toronto
Country: Canada

   

Branded Content  


 

GOLD

Category: Cinema
Client: Warrior Poets
Agency: Warrior Poets
Country: United States


 

GOLD

Category: Online
Client: K-Swiss
Agency: 72andSunny
Country: United States


 

GOLD

Category: Games
Client: Burger King
Agency: Crispin Porter + Bogusky Country: United States

   

Innovation in Advertising  


 

GOLD

Category: Innovation in Advertising
Client: Daimler AG
Agency: BBDO Germany GmbH
Country: Germany


 

SILVER

Category: Innovation in Advertising
Client: Wrigley Canada
Agency: BBDO Toronto
Country: Canada

   

Experiential Advertising  


 

GOLD

Category: Installations
Client: Target
Agency: Mother
Country: United States

   

Integrated Branding  


 

GOLD

Category: Consumer Campaign
Client: K-Swiss
Agency: 72andSunny
Country: United States

   

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The Union-built holiday campaign drops the product shots

123W builds Betterwith from the ground up

New ice cream brand plays off the power of packaging and personality

Sobeys remakes its classic holiday commercial

Long-running ad that made a province sing along gets a modern update