Believe it or not, Ripley’s Aquarium has its first creative agency.
The new Toronto attraction has chosen One Advertising as its agency of record.
“We’re always thrilled to gain new business, but winning a Toronto attraction like Ripley’s against a group of formidable competitors, was especially rewarding,” Jill King, president of One, said in a release.
One started working with Ripley’s in August, and has created a campaign including out-of-home, newspaper and magazine ads and radio spots for the Greater Toronto Area. The ads emphasize the timed tickets available online that manage the volume of people visiting the aquarium and keep crowds to manageable levels.
Campaigns for next year will focus on the fish and animals living in the aquarium. “We’re going to give people as much information as we can about the animals,” King says.
One beat out a handful of larger shops in town for the account in a two-week review, said King. “We just hit it off right off the bat.”
Ripley’s Aquarium, which opened Oct. 15, is expected to draw over 2 million visitors a year.
