OneMethod Digital + Design has won Nestlé Waters Canada‘s digital and social media account.
The Toronto-based agency, which is a division of Bensimon Byrne, is set to work on Nestlé’s Pure Life, Perrier, and S.Pellegrino product lines. The companies have already begun working together, and a campaign is expected this spring.
OneMethod is currently trying “to solidify a stronger presence in social, and to get that conversation going in directions that are really great fits for the brands,” says Steve Miller, vice-president and creative director at the agency. “Once we can get a strong conversation, a strong engagement, we can start to branch out from there.”
OneMethod is focusing on Facebook for now, as Miller believes it’s organic reach and paid media opportunities make it the most robust network. OneMethod is working on how to talk about more than just the product, tailoring messaging to the medium – with different Facebook and Twitter plans, for example – and leveraging some of the global content in a Canadian way.
The two companies began working together in January 2013, when the agency started doing digital projects for Nestlé’s confectionary brands. They’ve created apps, a website and videos for a number of brands, as well as a social media campaign for Kit Kat that asked for customer input on a new Kit Kat Chunky flavour.
“We’ve seen firsthand on our Nestlé confectionery business how OneMethod’s approach can breathe new life into a social and digital presence,” said Tracey Peake, director of marketing for Nestlé Waters Canada. “Their dynamic and creative way of tackling assignments has the ability to engage audiences in a style that’s relevant to our target while staying true to our Waters brands.”
