Ontario Culinary Tourism Alliance’s online adventure

How the organization is using annotations to lead viewers from one taste to another

Ontario Culinary Tourism Alliance (OCTA) has launched a “choose your own adventure” video series that celebrates the province’s “unique taste of place.”

The videos are part of OCTA’s Feast ON designation program, which recognizes foodservice businesses that are champions of Ontario food and drink.

A two-minute video showcases Ontario restaurants, growers and artisans. Within the video, there are 10 annotations that take viewers to different regional tourism areas. And within those videos, there are annotations that take viewers to 15-second spots on specific restaurants in the Feast ON program.

“We wanted to create something that was very artistic and appetizing (pun intended) to promote Feast ON,” said Rebecca LeHeup, executive director of OCTA, a not-for-profit organization. “We wanted to create some content that we hoped could be shared in a more meaningful way in digital media.”

She added that the objective is to build a sense of culinary adventure in Ontario, with the concept that “one taste leads to another.”

Those who watch and share the videos using the hashtag @FeastON will be entered to win a night for two at Mad Maple Country Inn in Creemore, Ont.

OCTA is sharing the videos on its website and social media channels. It’s also launching paid social media ads, targeting travellers in Ontario, some key U.S. markets and Quebec.




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