Agropur has tapped Montreal agency Orangetango to reposition its Allégro low-fat cheese products and drive advertising and promotional activities across Canada.
Orangetango was selected over 10 other agencies, including incumbent Le Clan.
The mandate also includes PR, sponsorship and media placement says Allégro brand manager Marie-Josée Létourneau.
Advertising will primarily consist of radio and point of purchase, backed heavily by PR, Létourneau said. Orangetango’s first assignment will be a PR campaign, followed by an ad campaign expected to break at the end of summer.
