Outfront Media Canada is now live and large at Toronto’s Yonge Eglinton Centre.
The out-of-home advertising company has launched its two new 14-foot by 48-foot digital screens at the mid-town shopping centre. Warner Bros. Pictures is the first advertiser using the boards – which are debuting ahead of schedule – to showcase its new action movie Mad Max: Fury Road.
“Their scale, vibrancy and proximity to one of Canada’s key theatres help us to dominate the corner, delivering an unmatched experience befitting our big screen theatrical releases,” said Sandy Power, senior vice-president of Warner Bros. Pictures Canada, in a release.
Yonge and Eglinton is the second most-trafficked intersection in Toronto behind Yonge and Dundas, with combined daily pedestrian and vehicular traffic of 128,564 people.
Outfront (formerly CBS Outdoor Canada) kicked off a 10-year contract to supply signage for the RioCan facility, which is in the midst of a $65 million renovation and expansion to be completed in August. The company operates a total of 47 digital faces at the facility, including 35 vertical signs, seven signs in the food court, a video wall and what it describes as a “showpiece digital panorama” in the facility’s atrium. It also operates 12 static faces.
According to Outfront’s media kit, residents in the Yonge and Eglinton area have an average household income of $190,465 and a house value of $936,447. The area also over-indexes in the 25-34 and 35-44 demographics.
According to Outfront, the area’s population grew 18% between 2001 and 2011, compared with 5% for the city as a whole. The area’s growth is expected to outpace that of the city, thanks to several condo developments and the 2020 completion of the Eglinton Crosstown LRT.
