Pareto Corporation just got a lot more experienced with the acquisitions of Direct Sales Force and Direct Branding Force.
Founders Neil Spivack and Michael Kupers will be joining their new parent company, and Pareto said the acquisition will not result in any employee layoffs.
Specializing in a wide range of intercept and experiential marketing–from sampling and trade show teams, to retail sales promotions–Direct Sales Force first opened in 2000, later opening DBF, and now has offices in Toronto, Montreal, Ottawa, Halifax, Saskatoon, Calgary, Edmonton and Vancouver.
“Direct Sales Force is recognized as the nationwide leader in results-driven location-based sales and marketing services,” said Kerry Shapansky, president and CEO of Pareto, in a release. “An in-store direct selling capability is something our clients have been asking us for and the culture and philosophy DSF has built fits very well with Pareto.”
In November, Pareto reported third quarter net earnings of $1.5 million, a 132% increase from $600,000 for the same period the year before, following a period of cost cutting. Pareto’s quarterly EBITDA was up 51% to $2.7 million from $1.8 million in Q3 2008.
However, revenues for the three months ending Sept. 30 were $17.6 million, down from $18.1 million in 2008. Pareto said the new acquisitions should generate at least $10 million of revenues in 2010.
