The Prince Edward Island government hopes a menu of hit TV shows will help deliver new customers to the province’s doors in the weeks and months ahead.
Fresh on the heels of international exposure from Will and Kate in 2011 and Regis and Kelly in 2010, Corus’ W Network has announced its top-rated show Come Dine With Me Canada is going to Prince Edward Island.
The P.E.I. government is spending $35,000 to $40,000 to help cover the costs of taking the show out of Toronto, where it is normally taped.
Tourism Minister Robert Henderson said the province’s move means an audience of more than a million viewers will get a taste of what Prince Edward Island has to offer as a “premier tourism destination.”
Come Dine With Me Canada is a half-hour series that follows five strangers as they compete to throw the perfect dinner party for their fellow amateur chefs.
The program is the highest-rated lifestyle show in Canada, averaging 1.4 million viewers every week.
Producers from the show will meet 20 of the best candidates mid-February in P.E.I. That will then be dwindled down to either five or 10.
The show will be taped over the summer and will feature scenic shots from across the Island.
It will then air in the spring of 2013.
