Although the interactive portion of SXSW (South by Southwest) now over, the marketing industry is still debating BBH Labs‘ ‘homeless hot spot’ idea that it instituted at the annual event. Select clients of an Austin shelter were hired (reportedly for a minimum of $50 a day) to serve as WiFi hot spots around the festival. […]
March 16, 2012
Although the interactive portion of SXSW (South by Southwest) now over, the marketing industry is still debating BBH Labs‘ ‘homeless hot spot’ idea that it instituted at the annual event.
Select clients of an Austin shelter were hired (reportedly for a minimum of $50 a day) to serve as WiFi hot spots around the festival. Reaction to the program has been mixed. What’s yours?
