Getting marketing work from the federal government can be an incredible investment of time and resources. Most agencies don’t even bother pursuing Ottawa’s sizable ad budget out of sheer frustration with a process one agency exec called “procurement run amok.”
We’ve heard lot of comments on our April 22 cover story, and want to know if our readers think anything should be done to change the process – which might be easier said than done. While less paperwork and a streamlined process might make more agencies compete in government reviews, what bearing does the public’s interest (and money) have on the equation?
