The public relations pioneer who built one of the world’s top public relations companies, and is credited with developing many of the methods now standard in the field, has died.
The company Daniel Edelman started more than 60 years ago with two people now employs more than 4,000 in 65 offices worldwide.
He is credited with developing the use of celebrity endorsements.
His wife, Ruth Edelman, said he died Tuesday at a Chicago hospital. He was 92.
Edelman was a Columbia University graduate.
He worked as a newspaper reporter and editor before he went into public relations. He first honed his public relations skills during World War II, while analyzing German propaganda.
Edelman’s firm has created a memorial page in his honour, where visitors are encouraged to memories of Edelman.
The Edelman firm’s clients include Microsoft, Pfizer, Wal-Mart and Royal Dutch Shell.
