Broad Reach Communications and Argyle Communications are both winners of inaugural Global Alliance Comm Prix Awards.
The international awards program was developed by the Global Alliance for PR and Communication Management, based in Lugano, Switzerland. There were 14 awards altogether, given to firms in 10 countries.
Toronto-based Broad Reach Communications won in the Media Relations category for Deloitte Canada’s 2011 Technology, Media and Telecommunications Predictions. The agency created an extensive media relations campaign, including a cross-Canada media tour featuring the report’s co-author, as well nine regional leaders from Deloitte. The campaign received more than 128.5 million media impressions.
“This was truly the best campaign that we’ve ever done as an agency,” said Andrea Lekushoff, president of Broad Reach Communications. “To see that our results stand head and shoulders above others on a global basis is very gratifying and very rewarding.”
Toronto-based Argyle Communications won in the Public Service category for a campaign for Metrolinx, which is bringing new transit lines to Toronto. The campaign, which ran from November 2011 to June 2012, was created to increase participation in public consultations about its upcoming Crosstown line. Using a wide array of digital tools, Argyle and The Crosstown took the process online and built a platform for effective public engagement.
“This is an exciting honour for Argyle because the [awards] are a “best of the best” international competition for those who have already won an award in their own countries,” said Argyle Communications’ president Daniel Tisch.
“Awards are great for morale, but their real significance is showing you have achieved a high standard in our global profession. Seeing two Canadian winners among the top fourteen global awards speaks well of the quality of PR practiced in Canada today.”
The winners will be invited to present their work at the World Public Relations Forum in Madrid in September 2014.
