Mike Kasprow has joined Toronto-based Proximity Canada as executive creative director. The position has been vacant since late last year, when Scott Pinkney left the agency.
“I didn’t rush just to get somebody in. I wanted to make sure that we had someone who we felt was really the right mix: solid experience, a great mix with our clients and a great mix with our team,” said Adrian Capobianco, who joined Proximity Canada as president this past February. “I’m pretty confident we found it.”
Kasprow joins Proximity Canada from Union, where he was partner and executive director of innovation. A digital veteran, Kasprow co-founded digital shop Trapeze in 1999. The agency became part of Union last August.
“There’s not a lot of folks who have the digital and CRM chops that he has in the business,” Capobianco told Marketing. “He’s been in this space since before the dot-com boom… He’s a smart guy. He gets technology, he gets business and he’s a great creative thinker.”
Kasprow is ultimately responsible for Proximity Canada’s creative product. “Data and CRM are very key to what we do,” said Capobianco. “Some people look at data and creativity and think they’re mutually exclusive and we absolutely don’t. Great data fuels great insights, and great insights helps fuel great creativity… Clients can take a look at the experience [Kasprow] has to draw on and put a lot of weight in that.”
