Publicis boss Levy waives 2012 salary

Maruice Levy, chairman and CEO of the Paris-based Publicis Groupe, told French newspaper Le Monde he plans to waive his 2012 salary following a deferred compensation payment he’ll collect instead. That payment, based on the group’s performance from 2003 through the end of 2011, was designed as golden handcuffs to ensure Levy remained at the […]

Maruice Levy, chairman and CEO of the Paris-based Publicis Groupe, told French newspaper Le Monde he plans to waive his 2012 salary following a deferred compensation payment he’ll collect instead.

That payment, based on the group’s performance from 2003 through the end of 2011, was designed as golden handcuffs to ensure Levy remained at the helm of the agency group he has run since 1988, although no one who knows him could imagine Levy ever leaving for a rival group. (The base salary Levy is waiving was $1.2 million in 2010, according to a regulatory filing; he would still collect a variable compensation payment; this was $3.6 million in 2010. The deferred compensation due in 2012 is an additional payment)

The salary waiver is in keeping with the open letter Levy and other wealthy French execs signed in August urging other rich folks to help President Nicolas Sarkozy patch gaping holes in the country’s budget by paying extra taxes.

Levy, 69, was originally scheduled to retire at the end of this year, but was persuaded to stay on until a successor is found. He also heads the five-person Publicis management board, which last week was given a new four-year mandate.

Several Publicis companies operate in Canada, including Publicis Canada, Saatchi & Saatchi Canada, Starcom Mediavest and Leo Burnett Canada.

There’s more! To read the full article in in Advertising Age, click here.

Advertising Articles

BC Children’s Hospital waxes poetic

A Christmas classic for children nestled all snug in their hospital beds.

Teaching makes you a better marketer (Column)

Tim Dolan on the crucible of the classroom and the effects in the boardroom

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

Watch This: Iogo’s talking dots

Ultima's yogurt brand believes if you've got an umlaut, flaunt it!

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

123W builds Betterwith from the ground up

New ice cream brand plays off the power of packaging and personality

Sobeys remakes its classic holiday commercial

Long-running ad that made a province sing along gets a modern update