Québec Milk Producers (PLQ) has selected LG2 as its new agency.
Starting in January 2016, the agency will take over all marketing communications for the organization. LG2 replaces Nolin BBDO and Cossette Québec, which will finish their current mandates in December.
Julie Gélinas, marketing manager at PLQ, said the organization was looking for a single agency to handle its marketing communication.
“The concentration of resources within a single agency will help ensure better coherence across the various offensives of the large dairy collective’s five flagship products,” Gélinas explained in a release.
Touché remains the PLQ’s media agency.
