The shortlist announcements continue on the second day of Cannes Lions and Canada is being recognized, mostly for its public awareness campaigns.
Here are today’s shortlisted agencies, with nominated campaigns and the category of entry.
Radio Shortlist
• DDB Canada‘s Toronto office was named three times for the “Condition,” “Early,” and “Soon” spots for Subaru Canada (Cars and Automotive Services)
• Grey Canada appears twice thanks to Special Olympics Canada’s “Monique” and “Chuck” (Public Health & Safety, Public Awareness Message)
• Rethink Vancouver was shortlisted for Children of the Street Society’s “Anonymous” (Public Health & Safety, Public Awareness Message)
• Leo Burnett Toronto earned a spot with Durham College Riot Radio’s “Driving” spot (Public Health & Safety, Public Awareness Message)
Radio is a flush category at this year’s event with 1,363 total entries – its largest field in at least five years. Canada’s entries were actually down this year, however, at 62 (from 82 last year). There is one Canadian judge – Paul Little, who was recently named co-creative director at Sid Lee.
Outdoor Shortlist
• Rethink Vancouver earned two nods for Playland’s “Megaphone” and “Airhorn” (Entertainment and Leisure)
• John St. also appears twice for Gamerama’s “Life Runner” and “Life Saver” (Household)
• Cossette‘s Toronto office shortlisted with McDonald’s “Worth The Mess” (Restaurants & Fast Food Outlets)
• LG2 appears for National Agency for Health and Social Services’ “Hands” (Public Awareness Messages)
Canada entered 154 submissions this year – up from 148 last year – in a field of 4,490 total entries. There are no Canadian judges on this jury.
Media Shortlist
• Cossette’s Quebec City office placed for La Korrigane’s “Hand-Made” efforts (Best Use of Print)
• Proximity Canada appears once for Mars’ “M&M’s Find Red” (Best Use of Other Digital Media)
• BBDO‘s Toronto office was named for Cara Operation’s “The Rotisserie Channel” for Swiss Chalet (Retail and E-Commerce, including Restaurants)
Canadian agencies entered 59 submissions this year, the highest number in recent history and in keeping with the competition’s increasing overall popularity. This year saw a record 2,895 submissions made in total. Mark Sherman, executive chairman of Media Experts, represents Canada on this jury.
Press Shortlist
• Leo Burnett is the only Canadian agency shortlister here, appearing three times for Procter and Gamble’s “Soup,” “Ice Cream” and “Coffee” (Household: Other) and twice more for Raising The Roof’s “Chair” and “Plant” (Fundraising & Appeals)
There were 112 total Canadian entries in this competition this year, on par with last year’s 110. Overall, there are 5,415 entries in the Press competition. Canada has no jurist in this competition.
Check back with Marketing this afternoon as we announce the winners of the Direct, Promo and PR competitions.
