It’s a heck of an anniversary present: Ray, the year-old creative agency in St. John’s, has won Best of Show at this year’s ICE Awards for its work with Opera on the Avalon.
The ICE Awards celebrates Atlantic Canada’s best marketing across a number of categories.
Ray’s “Newfoundland Gets It” promoted the St. John’s opera company with radio, OOH and non-traditional elements.
“Winning at ICE is the perfect end to an incredible first year for Ray,” said Jenny Smith, Ray’s president and creative director, in a statement. “I am forever grateful for our amazing clients like Opera on the Avalon and my passionate, hard working team. I can hardly wait to see what year two brings. Exciting times. No pressure!”
The campaign also won gold in two Public Service categories (Integrated and Radio), and additional awards in in Public Service’s Print/Out-Of-Home Campaign and Single contests.
12 Gold Winners
Thirty-four gold and silver awards were handed out at the ICE Awards Gala on Oct. 2. All category winners – including the awards of merit and five Craft winners – can be viewed online, but here’s an at-a-glance list of the gold winners.
Radio Campaign – Target for Maple Leaf Foods’ “Wild Bologna”
Radio Single – Target for Maple Leaf Foods’ “Wild Bologna – Mom”
Napkin Inc.’s work for Child Soldiers Initiative
Design: Catalogue, Annual Reports, Reports – Napkin Inc. for Child Soldiers Initiative (pictured)
Design: Identity – National Public Relations for Trade Centre Limited’s “Halifax Convention Centre”
Design: Packaging – Impact for Made With Local Healthy Snacks Foods’ “Made with Local”
Design: Poster Single – Impact for Atlantic Film Festival’s “Boots”
Design: Stationery, Brochure, Other Collateral – Breakhouse for Kelsey’s
Video Single: Think Marketing for Maritime Heart Centre’s “Because You Gave”
Public Service: Integrated Campaign – Ray for Opera on the Avalon’s “Newfoundland Gets It”
Public Service: Non-Traditional – The Idea Factory for Roebothan McKay Marshall’s “No Texting, Drive On – Car Wreck”
Public Service: TV/Cinema/Radio Campaign – Ray for Opera on the Avalon’s “Gawks at Me, Sogged, Me Pillow”
