Lowe Roche has laid off an undisclosed number of senior staff. The changes follow last week’s announcement that Jeff Dack and Marie-Lise Campeau would be taking over leadership of the agency, after former CEO Monica Ruffo was ousted in February.
AdWeek said it had confirmed with internal sources that the layoffs included ECD Jane Murray, director of production Beth MacKinnon, and EA Marian Shanahan, who was employed at the agency for more than two decades.
An unnamed high-ranking account executive was also dismissed, as well as Lowe Roche’s entire financial staff.
The agency would not officially confirm which staff were laid off, and would not comment on the changes other than the following statement:
“The nature of our business requires us to constantly adapt to an ever-changing landscape. Occasionally this includes restructuring to best serve our current clients and position ourselves for the future. It is never easy to part ways with a colleague; in fact, it’s the toughest part of this business and pains us all to see someone go.”
Murray was ECD at Lowe Roche for two and a half years. She’s been in the agency business since the early ’90s, and has worked with TBWA, Sid Lee, CP+B, Ogilvy, Taxi and Maclaren. MacKinnon was director of production for more than seven years, having joined the agency from The Production Kitchen in 2007.
