Need to give clients a sense of how that app you’re developing is going to look before it’s complete? There’s an app for that.
Rethink Communications’ Toronto office has partnered with Nascent–a Toronto company specializing in touch-screen technology–to create an app lets users create realistic demonstrations of apps that are in development.
A free download from iTunes, the Realizer app allows users to create app prototypes that include working buttons to better showcase the finished product’s functionality and features.
Rethink originally developed the app for internal use, as a way to replace static photos of apps’ functions. “It just dawned on us that we should make it so you don’t have to imagine clicking on a button and then go to the next photo,” said Rethink creative director Dré Labre. “To be able to show it in context makes a lot of sense.”
Labre said the Realizer makes it easier for agencies to demonstrate their vision to clients. “If it helps agencies communicate with a vendor or helps a start-up company pitch to a venture capitalist those are some of the more specific objectives,” he said.
Asked why Rethink would make its creation available to competitors, Labre described the current open source environment as a “take a penny, leave a penny world” with companies enjoying unfettered access to an abundance of free tools like design templates and code libraries.
“It’s a small industry and we’re not concerned about the tools,” he said. “We’re confident we’ve got great ideas and [the advertising industry] is about ideas. It’s good to make friends.”
