Rethink Toronto is heading to cottage country as the new agency of record for Muskoka Cottage Brewery.
The craft brewer, based in Bracebridge, Ont., gave the agency the nod earlier this month after conducting a small review.
Near-term work will include packaging redesigns, digital marketing and traditional advertising as the company plans to expand its retail distribution, which is currently limited to Ontario through the LCBO.
“That brand is a straight representation of the company,” said Pema Hegan, partner and managing director at Rethink Toronto. “They’re a very interesting company. It was started by people with a passion for brewing… Any marketing you’ve seen so far really reflects their passion for craft beer.”
Muskoka’s product line includes five regular beers with a number of seasonal brews.
