Rethink was the big winner at Thursday night’s Lotus Awards in Vancouver.
The agency hauled off a total of 21 awards, including Best of Show for “Oil Poster” for client the Dogwood Initiative, which also won a Lotus for Best Public Service Single.
The agency won for a diverse list of clients–11 in total–including Playland, Sheridan College, the Bladeworks Fencing Society and Festive Requestive Holiday Song-a-Thon. Rethink also won the Lotus for Best Media Collaboration, a new category for the show, with Metro.
DDB Canada also had a solid showing. It won 15 Lotus Awards, including trophies for Tourism Vancouver (Best Media Single or Multi-Platform Campaign) and the Canadian Tourism Commission (Best Multi-Media Campaign and Best Online Single). Its client BC Hydro won Advertiser of the Year.
Dare took home six Lotus Awards while sister agency Cossette won four. The two shared a win for McDonald’s Restaurants in the Best Non-Traditional category.
Other winners included Spring Advertising with two Lotus awards for Urban Barn and the Joey Restaurant Group; StationX and Suneeva won the Best Other Interactive Digital award for the Vancouver International Film Festival; while Taxi took home a Best Public Service Non-Traditional for the Lifesaving Society.
This year’s judges were Roy Rub (Topos Graphics); Grant Minnis (Saatchi & Saatchi New York); Luke Oeth (Modern Climate); Jason Apaliski (Pereira & O’Dell); and Toria Emery and Andy Minisman, freelance creative directors from San Francisco and Los Angeles, respectively.
To see more of the evening’s winners, check the Lotus website for updates (at press time the winners list had yet to be posted, but a video of the evening was available). Photos from the night will also be available here.
Now in its 22nd year, the Lotus Awards was held at the Commodore Ballroom and organized by Smak. Dare came up with the show’s theme, Lotus 3.0: a celebration of big ideas in a changing landscape.
“We viewed the show as a time to celebrate the work and also to look back and have a bit of a laugh at ourselves and how serious it all gets and poke fun at how our roles have changed,” said Rob Sweetman, Dare’s co-creative director. “It’s how we talk and how we use social media and how Facebook and Twitter invade every conversation we have with clients, suppliers, with everyone.”
Marketing was the presenting sponsor of the awards.
