Roshni Wijayasinha joins Thinking Capital

The Top 30 Under 30 alum will serve as the company's new vice-president of marketing

Roshni

Roshni Wijayasinha has been hired as the new vice-president of marketing at Thinking Capital.

She joins the company as it embarks on a major rebrand. On Tuesday, it announced its new name and brand identity, shifting from Advanceit to Thinking Capital.

Wijayasinha will have a major role in bringing the new brand to life. Thinking Capital has tasked her with overseeing the company’s marketing plan and building out her own team, according to chief strategy officer Anthony Lipschitz. She has also been tasked with growing awareness for the company, which offers financing for small to medium sized businesses.

Wijayasinha’s hire is one of the first big moves Lipschitz has made since joining Thinking Capital two months ago (he’d previously been country manager for StubHub). He said Wijayasinha’s experience at Juice Mobile, where was was senior director of marketing, and Kobo, where she was senior manager of product marketing, made her an ideal fit for the job.

“Roshni has established herself as a marketing expert and has an impressive track record,” Lipschitz said.

At Juice Mobile, Wijayasinha led the strategy and execution of all of the company’s marketing. At Kobo, she led the global product marketing team and oversaw the naming of products like the Kobo Mini and the Kobo Aura HD.

“For me, this position is a great opportunity to build out an entire marketing strategy and team at a dynamic, fast-paced company,”  Wijayasinha told Marketing. “I was also very eager to work with Anthony, a well established leader in the e-commerce industry.”

In 2014, Roshni Wijayasinha was selected as one of Marketing‘s Top 30 Under 30 for her work as senior manager of product marketing at Kobo. 

Know a rising star who’s poised to take over the marketing industry? Nominate them for the 2015 edition of Top 30 Under 30! Nominations close June 26. 

Add a comment

You must be to comment.

Advertising Articles

BC Children’s Hospital waxes poetic

A Christmas classic for children nestled all snug in their hospital beds.

Teaching makes you a better marketer (Column)

Tim Dolan on the crucible of the classroom and the effects in the boardroom

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

Watch This: Iogo’s talking dots

Ultima's yogurt brand believes if you've got an umlaut, flaunt it!

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

123W builds Betterwith from the ground up

New ice cream brand plays off the power of packaging and personality

Sobeys remakes its classic holiday commercial

Long-running ad that made a province sing along gets a modern update