Roshni Wijayasinha has been hired as the new vice-president of marketing at Thinking Capital.
She joins the company as it embarks on a major rebrand. On Tuesday, it announced its new name and brand identity, shifting from Advanceit to Thinking Capital.
Wijayasinha will have a major role in bringing the new brand to life. Thinking Capital has tasked her with overseeing the company’s marketing plan and building out her own team, according to chief strategy officer Anthony Lipschitz. She has also been tasked with growing awareness for the company, which offers financing for small to medium sized businesses.
Wijayasinha’s hire is one of the first big moves Lipschitz has made since joining Thinking Capital two months ago (he’d previously been country manager for StubHub). He said Wijayasinha’s experience at Juice Mobile, where was was senior director of marketing, and Kobo, where she was senior manager of product marketing, made her an ideal fit for the job.
“Roshni has established herself as a marketing expert and has an impressive track record,” Lipschitz said.
At Juice Mobile, Wijayasinha led the strategy and execution of all of the company’s marketing. At Kobo, she led the global product marketing team and oversaw the naming of products like the Kobo Mini and the Kobo Aura HD.
“For me, this position is a great opportunity to build out an entire marketing strategy and team at a dynamic, fast-paced company,” Wijayasinha told Marketing. “I was also very eager to work with Anthony, a well established leader in the e-commerce industry.”
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