Rick Sanderson has joined MacLaren McCann as senior vice-president and director of media innovation.
“We’re seeing significant growth here,” said Hagan Ainsworth, senior vice-president and general manager of MacLaren McCann, speaking to Marketing. “Over the last year, we have been expanding relationships in education and government.”
In an earlier release, Ainsworth said, “we felt the time was right to add someone of Rick’s background. Essentially, we see Rick as managing the third leg of the stool, working alongside [senior vice-president] John Hall and myself.”
Sanderson had recently moved away from the agency side of the business to a position as marketing director at Global Relay, a software service company in April 2013. “Sometimes you have to step away from something in order to fully appreciate it,” said Sanderson, in a release. “I realized very quickly that I missed the dynamic atmosphere and the creativity that is inherent in this business.”
Sanderson has spent 28 years working in advertising. His most recent agency post was as general manager of OMD Vancouver. Prior to his 18-year stay in Vancouver, he worked in Toronto for a number of agencies, including MacLaren McCann. His client work has included Coca-Cola, Procter & Gamble and HSBC.
He says he’s excited about the move. “It’s sort of an investment by the company in media at this level. The market’s ever changing, the business is ever changing, and you constantly have to revisit your set of tools.”
