Earlier this month, Saul Colt launched a contest with an unusual prize: the chance to give him a job.
The approach was unconventional to say the least, but towards the end of the 10-day contest, Colt told Marketing the tactic was working – brands, he said, were reaching out with potential gigs.
On Wednesday Colt announced the search had come to an end. The winner? Hubba — a Toronto based company that produces software brands use to share product content with their retail partners has hired Colt as director of non-traditional marketing.
In a blog post announcing the winner, Colt said he met with five companies and received a handful of serious offers. In the end, he decided on the job that presented the largest challenge – boosting the profile of a relatively unknown brand.
“Out of all of the opportunities, this will be the hardest,” Colt wrote. “Seriously, have you heard of Hubba before? Probably not. In a sadistic way I kinda like that because I will be able to build the brand and know if I am making a difference. It’s hard to get bored in that situation. Frustrated maybe, but not bored.”
With the experiment over, Colt wrote he’s pleased he was able to pull off a stunt that put him in a position to steer his career with autonomy. “Never before in my career have I had such a say in where I apply my skills and I doubt I ever will again.”
