Last time, they broke into a car to speak to boomers. This time, The Second City have broken into a millenial’s office to promote the upcoming Digital Day conference on Oct. 22.
Digital Day, a joint presentation of the Canadian Marketing Association and Marketing, will “explore how best to navigate this fast-changing world and reach audiences at key points along the new purchase-decision journey. The focus will be on real-world examples, creative solutions and inspiring next steps in social media, mobile, online video, gaming, e-commerce, content creation and more.”
