The National Advertising Awards has named the winners of its 2014 competition, which pits creative teams from various agencies against each other for a chance to attend the Cannes Lions International Festival of Creativity.
Nineteen jury members assessed work across nine creative and media categories. The Gold winners (showcased below) get a ticket to Cannes.
Media Planning
Team:
Team: Marla Natoli, video and mobile manager at AOL and Marlon Coley, project manager at Snowflake Digital
Client: Hailo
Concept: Shine a Hailo-yellow light into the sky during peak bad weather, signaling that Hailo is coming to the rescue à la the Bat Signal (the campaign uses the hashtag #hailoTOtherescue) by giving consumers free rides.
Silver: Andrea Wong (Taxi 2) and Paul Parolin (The Hive)
Bronze: Rick Kusch (UM Canada) and Dion Aralihalli (Anomaly Canada)
Out-Of-Home
Team: Patrick Weir, art director at Fuse Marketing Group, and Jarrett McGibney, copywriter at Fuse Marketing Group
Client: Jell-O
Concept: Location-relevant billboards showing Jell-O in the shape of a cowboy hat near The Calgary Stampede, a sailboat near the Vancouver waterfront and a race car at the Honda Indy.
Silver: Josiane Marquis (Twist Image) and Maya Saibil (Twist Image)
Bronze: Josh Day (Cossette) and Caitlin Keeley (Cossette)
Print (magazine)
Team: John Larigakis, art director at DDB Canada, and Neil Shapiro, writer at DDB Canada
Client: Scottie’s
Concept: Turn the front page of magazine into a Scottie’s tissue box with removable tissues.
Silver: Mike Jones (DS+P) and Tom Stephenson (DS+P)
Bronze: Loretta Lau (DDB) and Arjang Esfandiyari (DDB)
Mobile
Team: Bhavik Gajjar, freelance art director, and Cole Rosenberg-Pach, copywriter at Y&R
Client: Bullseye
Concept: An “emergency” pack of BBQ sauce consumers can carry in their custom phone case, which is designed to spray out the sauce.
Silver: Jason Soy (Leo Burnett Toronto) and Sally Fung (Leo Burnett Toronto)
Bronze: Todd Takahashi (Dare) and David Giovando (Dare)/Marie Richer (John St.) and Jamie Umpherson (John St.)
Campaign
Team: Britt Wilen, copywriter at Leo Burnett, and Chris Brown, art director at Leo Burnett
Client: ELTE Market
Concept: An on-site billboard promoting the opening of ELTE Market designed to arrange consumers waiting for the store to open, assigning discounts based on how early they arrive.
Silver: Lins Ricon (Freelance) and Flavio Carvalho (Sid Lee)
Digital
Team: Curtis Denomme, art director at Agency59, and Aisling Penco, copywriter at Agency59
Client: Pledge
Concept: Ask consumers to take #floorselfies in an attempt both to start a social trend and showcase how well the product cleans floors.
Silver: Shiran Teitelbaum Copywriter (BBDO) and Alice Blastorah Art Director (BBDO)
Bronze: Bryan Howarth (freelance) and Simon Rogers (Tribal)
Big Ideas
Team: Bhavik Gajjar, freelance art director, and Cole Rosenberg-Pach, copywriter at Y&R
Client: OCAD U
Concept: Create a makeshift classroom OCAD can take on the road inside an 18-wheeler outfitted to look like the school’s well-known exterior.
Silver: Rachel Kennedy (Saatchi and Saatchi) and Shauna Roe (Saatchi and Saatchi)
Bronze: Shiran Teitelbaum (BBDO) and Alice Blastorah (BBDO)
Not For Profit
Team: Ryan Dzur, art director at DS+P, and Sam Cote, copywriter at DS+P
Client: Canada’s Walk of Fame
Concept: Close-up shots of the iconic outfits of famous Canadians, from Pamela Anderson to Terry Fox.
Silver: Aaron Doyle (DS+P) and Roni Gellert (DS+P)
Bronze: Matt Antonello (Saatchi and Saatchi) and Joel Arbez (Saatchi and Saatchi)
Student Work
Team: Nolan Kennelly, student at Mohawk College
Client: Royal Bank of Canada
Concept: A social network called RBC Connect designed to give consumers a peek into the financial lives of other, similar people.
Silver: Joanna Kuczynski (Mohawk College) and Dan Chaulk (Mohawk College)
