See what won gold at the 2014 National Advertising Awards

Who's going to the Cannes Lions?

The National Advertising Awards has named the winners of its 2014 competition, which pits creative teams from various agencies against each other for a chance to attend the Cannes Lions International Festival of Creativity.

Nineteen jury members assessed work across nine creative and media categories. The Gold winners (showcased below) get a ticket to Cannes.

Media Planning

Team: Marla Natoli, video and mobile manager at AOL and Marlon Coley, project manager at Snowflake Digital
Client: Hailo
Concept: Shine a Hailo-yellow light into the sky during peak bad weather, signaling that Hailo is coming to the rescue à la the Bat Signal (the campaign uses the hashtag #hailoTOtherescue) by giving consumers free rides.

Silver: Andrea Wong (Taxi 2) and Paul Parolin (The Hive)
Bronze: Rick Kusch (UM Canada) and Dion Aralihalli (Anomaly Canada)


Team: Patrick Weir, art director at Fuse Marketing Group, and Jarrett McGibney, copywriter at Fuse Marketing Group
Client: Jell-O
Concept: Location-relevant billboards showing Jell-O in the shape of a cowboy hat near The Calgary Stampede, a sailboat near the Vancouver waterfront and a race car at the Honda Indy.

Silver: Josiane Marquis (Twist Image) and Maya Saibil (Twist Image)
Bronze: Josh Day (Cossette) and Caitlin Keeley (Cossette)

Print (magazine)

Team: John Larigakis, art director at DDB Canada, and Neil Shapiro, writer at DDB Canada
Client: Scottie’s
Concept: Turn the front page of magazine into a Scottie’s tissue box with removable tissues.

Silver: Mike Jones (DS+P) and Tom Stephenson (DS+P)
Bronze: Loretta Lau (DDB) and Arjang Esfandiyari (DDB)


Team: Bhavik Gajjar, freelance art director, and Cole Rosenberg-Pach, copywriter at Y&R
Client: Bullseye
Concept: An “emergency” pack of BBQ sauce consumers can carry in their custom phone case, which is designed to spray out the sauce.

Silver: Jason Soy (Leo Burnett Toronto) and Sally Fung (Leo Burnett Toronto)
Bronze: Todd Takahashi (Dare) and David Giovando (Dare)/Marie Richer (John St.) and Jamie Umpherson (John St.)


Team: Britt Wilen, copywriter at Leo Burnett, and Chris Brown, art director at Leo Burnett
Client: ELTE Market
Concept: An on-site billboard promoting the opening of ELTE Market designed to arrange consumers waiting for the store to open, assigning discounts based on how early they arrive.

Silver: Lins Ricon (Freelance) and Flavio Carvalho (Sid Lee)


Team: Curtis Denomme, art director at Agency59, and Aisling Penco, copywriter at Agency59
Client: Pledge
Concept: Ask consumers to take #floorselfies in an attempt both to start a social trend and showcase how well the product cleans floors.

Silver: Shiran Teitelbaum Copywriter (BBDO) and Alice Blastorah Art Director (BBDO)
Bronze: Bryan Howarth (freelance) and Simon Rogers (Tribal)

Big Ideas

Team: Bhavik Gajjar, freelance art director, and Cole Rosenberg-Pach, copywriter at Y&R
Client: OCAD U
Concept: Create a makeshift classroom OCAD can take on the road inside an 18-wheeler outfitted to look like the school’s well-known exterior.

Silver: Rachel Kennedy (Saatchi and Saatchi) and Shauna Roe (Saatchi and Saatchi)
Bronze: Shiran Teitelbaum (BBDO) and Alice Blastorah (BBDO)

Not For Profit

Team: Ryan Dzur, art director at DS+P, and Sam Cote, copywriter at DS+P
Client: Canada’s Walk of Fame
Concept: Close-up shots of the iconic outfits of famous Canadians, from Pamela Anderson to Terry Fox.

Silver: Aaron Doyle (DS+P) and Roni Gellert (DS+P)
Bronze: Matt Antonello (Saatchi and Saatchi) and Joel Arbez (Saatchi and Saatchi)

Student Work

Team: Nolan Kennelly, student at Mohawk College
Client: Royal Bank of Canada
Concept: A social network called RBC Connect designed to give consumers a peek into the financial lives of other, similar people.

Silver: Joanna Kuczynski (Mohawk College) and Dan Chaulk (Mohawk College)

Advertising Articles

BC Children’s Hospital waxes poetic

A Christmas classic for children nestled all snug in their hospital beds.

Teaching makes you a better marketer (Column)

Tim Dolan on the crucible of the classroom and the effects in the boardroom

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

Watch This: Iogo’s talking dots

Ultima's yogurt brand believes if you've got an umlaut, flaunt it!

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

123W builds Betterwith from the ground up

New ice cream brand plays off the power of packaging and personality

Sobeys remakes its classic holiday commercial

Long-running ad that made a province sing along gets a modern update