Canadian agencies are making a strong showing in the Design, Radio and Cyber contests in Cannes this morning, earning 13, seven and eight nods on these shortlists, respectively. It’s indicative of greater participation from the country’s agencies and studios in the Cannes Lions International Festival of Creativity.
Cyber
Blast Radius found two shortlist spots: “Quickness Revealed” for Nike’s Jordan brand is in the running, as is its the work it shares with Vancouver’s Academy on Jordan’s “Choose Your Flight” in Clothing, Footwear and Accessories.
BBDO Toronto is also named twice on the shortlist, both times in the Viral Video category for Wrigley Canada’s “Dr. Cyclops” and “The Princess and the Finger.”
Grey Toronto and the Missing Children Society of Canada made the list for “World’s Most Valuable Social Network,” a Google plug-in that profiles missing children every time someone searches for something online.
Agence Tuxedo from Montreal will see its “Go Beyond the Cover” viral video for Dermablend Professional—featuring a heavily tattooed man covering up with Dermablend’s product—compete, while Taxi‘s “Castor Gigashelf” for Castor Design will be considered for a medal in the Photography category.
Finally, Toronto’s Jam3 earned a nod for Bear 71, its interactive online documentary for the National Film Board.
Canadian companies submitted 140 entries to this year’s Cyber competition – its highest total ever and fifth overall in 2012 out of 75 countries that entered. The U.S. led with 609 submissions.
Dre Labre, creative director and partner at Rethink in Toronto, is on the Cyber jury.
Radio
Canada has seven shortlist nods in radio. DDB Toronto made the list for three executions in its Toronto Crime Stoppers campaign “Watching,” “Not Safe” and “Nightmare.”
Draftfcb also made the list three times, but for two different clients. For Union Hearing Centre, both “Baby” and “Nature” made the list and for PFLAG, “Jazz” is in contention.
Finally, LG2 and Sears Optical are in the running for a Lion for “Goose Bump.”
Canadian shops made 73 entries to the Radio competition, up from 62 in 2011. Canada is represented on the jury by Denise Rossetto from DDB Toronto. In total there were 1,784 entries.
Design
Thirteen Canadian submissions made this shortlist. Leo Burnett‘s name appears three times for two different clients: Smith Restaurant and Bar (for “Smith. Food for the Everyman” in the Hospitality/Leisure and Flyers/Tickets categories), and Peter Schafrick (for “Flip Books”).
Taxi earned two shortlist nods for “WVRST Sausage Party Invite” and “VRST Duck” for the Toronto restaurant WVRST.
Cosette is also named twice, once for “Off” for Infopresse, and once for “Identity” for Resolute Forest Products.
Montreal’s Paprika gets a nod in the Books category for its work for Musee Des Beaux Arts De Montreal’s “The Fashion World of Jean Paul Gaultier. From The Sidewalk to the Catwalk,” and again in the Public Spaces category for Societe de Developement Commercial Du Village’s “Amherst Square.”
Red Bull Amsterdam office
Sid Lee Architecture‘s redesign of Red Bull’s Amsterdam office is also in contention in that category.
Baillat Cardell & Fils, also of Montreal, appears in the Posters category for writer Steve Savage’s “Augusto De Campos.”
LG2’s “La Vittoria New Yoark – Paris” for Johanne Demers will be considered for a medal in the Charities & Not For Profit contest.
Finally, Calgary’s Wax was named for the Calgary Society for Persons with Disabilities’ annual report.
Design was another arena that saw a significant jump in the number of Canadian entries – 101 this year, up from 50 in 2011. Barbara Jacques, CD at Cossette, sits on the Design jury.
All three of these competitions conclude Wednesday afternoon, along with the Press contest, at an award gala in Canne’s Palais des Festivals.
Check out all our coverage of the International Festival of Creativity – including interviews with judges and speakers, a schedule of award announcements, photos, videos and more – by visiting Marketing @ Cannes.
