The S of DS+P has left the agency after five years with the partnership.
Serge Rancourt departed earlier this week, agency partner Doug Robinson has confirmed. “I thank Serge for all his work helping to build the DS+P brand over the last five years,” Robinson said. “We wish him all the very best.”
Rancourt and Robinson teamed up in 2010, calling their new partnership “Doug & Serge” and saying they planned to become the “Ben & Jerry’s of the ad industry.” The two had worked together previously at Young & Rubicam in the ’80s, where they contributed to memorable campaigns like Doritos’ “Who’s Bob.”
Together the partners have worked with clients like Canada Goose, GoodLife Fitness and Honda. The agency adopted new branding as DS+P, or dougserge+partners, last year after adding four new partners, Mike Welling, Adam White, Denise Rossetto and Todd Mackie.
Despite Rancourt’s departure, DS+P plans to stick with its branding for the time being.
Robinson said business is booming, and the loss of a partner won’t slow his team down. “The agency is doing incredibly well right now and we need to stay focus on our current clients business,” he said.
