Stephanie Myers, director of new business at JWT Toronto since 2011, is heading overseas to join one of WPP’s growing digital networks.
Myers is moving to Singapore in June to become engagement director for Asia Pacific at Possible Worldwide. The role is similar to the one she leaves at JWT, driving new business from both regional and global client opportunities.
“It’s an opportunity to work in what I think is the most dynamic region of the world right now – Asia Pacific – and in the most dynamic sector of the industry – digital,” Myers said. “Working in another market is something I’ve wanted to do for a really long time.”
Myers had no direct connection to Singapore, and really started from scratch when deciding where to take her career next.
“Singapore is an English-speaking market, and it’s a gateway to the rest of Asia,” she said. “It seemed like the ideal focus for my efforts. I really leaned on the WPP network, and that was helpful in terms of opening doors.”
WPP has been building Possible as one of its tent pole digital banners, folding existing shops such as Zaaz and Schematic under the Possible umbrella and acquiring agencies such as Cookie in the U.K. to expand its global offering.
“It really is a global agency,” Myers said. “They draw on different offices to serve clients anywhere. So the Singapore office is the agency of record for technology companies in the U.S.”
Possible’s network counts among its clients AMC, Disney, Audi, Sony and Coca-cola.
