Stephen Harper picks Twitter over ‘official’ channels

The Harper government is using Twitter to release information, choosing the terse social messaging site over official channels. The prime minister’s spokesman used Twitter on Tuesday to post news of Stephen Harper’s coming trip to Washington to meet U.S. President Barack Obama. The trip was confirmed via a formal news release after it had been […]

The Harper government is using Twitter to release information, choosing the terse social messaging site over official channels.

The prime minister’s spokesman used Twitter on Tuesday to post news of Stephen Harper’s coming trip to Washington to meet U.S. President Barack Obama.

The trip was confirmed via a formal news release after it had been announced online.

Spokesman Dimitri Soudas also used Twitter on Tuesday to communicate the government’s concern about a CRTC decision that changes what internet service providers can charge their wholesale customers.

Minutes later, a similar message was posted directly from Harper’s Twitter account.

The PMO’s use of Twitter as a formal communications tool above official channels is raising concern because it shuts out those who don’t use the site.

Also, Harper’s account links followers to the Conservative party website rather than the government of Canada site.

Soudas has also been tweeting updates on the evacuation of Canadian citizens from Egypt. In January, he used the site to confirm a cabinet shuffle.

Tory cabinet ministers such as Tony Clement, Jason Kenney and James Moore have all used Twitter in the past to alert followers to news from their departments.

Advertising Articles

BC Children’s Hospital waxes poetic

A Christmas classic for children nestled all snug in their hospital beds.

Teaching makes you a better marketer (Column)

Tim Dolan on the crucible of the classroom and the effects in the boardroom

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

Watch This: Iogo’s talking dots

Ultima's yogurt brand believes if you've got an umlaut, flaunt it!

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

123W builds Betterwith from the ground up

New ice cream brand plays off the power of packaging and personality

Sobeys remakes its classic holiday commercial

Long-running ad that made a province sing along gets a modern update